Level 2 Intermediate Apprenticeship in Live Events and Promotion
About this course

This intermediate level apprenticeship is ideal for those who want to work in a technical, artistic or administrative capacity involving indoor or outdoor events, one-off events or tours and small to large scale productions.

Upon completion, learners will be able to demonstrate competence in a variety of related job roles including:

  • Stage and venue support crew
  • Sales and marketing assistant
  • Event booking assistant
  • Event promotion
  • Support staff
  • Booking agent assistant

Learners will also develop general skills and knowledge required in all aspects of producing a show or live event.


Learners may progress within the AIM Awards Suite of Creative and Cultural Qualifications for example to the AIM Awards Level 3 Diploma in Cultural Heritage (QCF) and/or into

What will I learn?

Learners are required to complete the following mandatory units which are equal to 14 credits:

  • Provide administrative support to the planning of live events
  • Support the planning of a live events
  • Understand how to support the planning of live events
  • Work effectively with other people in a creative and cultural context

Learners are also required to achieve 12 credits from the following units:

  • Assist in the production of press releases and evaluate their effectiveness
  • Collate and present live event ticket sales information
  • Contribute to the advancing of tours, shows and events
  • Contribute to the preparation of contracts for a live event
  • Contribute to the production and distribution of publicity material for a live event
  • Ensure responsibility for actions to reduce risks to health and safety
  • Give customers a positive impression of yourself and your organisation
  • Identify suppliers of materials and equipment for the running of a live event
  • Load in, breakdown and load out equipment for a live event
  • Make sure actions in the workplace aim to protect the environment
  • Manage and market own freelance services
  • Manage changes to a live event schedule
  • Manual handling and lifting loads
  • Prepare and maintain a budget for a live event
  • Support publicity activities for live events
  • Support the organisation of a live event
  • Support venue and stage crew in the preparation of a performance at a live event
  • Understanding the core knowledge needed by those who work with children and young people, and its impact
Entry requirements

There are no formal entry requirements for this course.

Study, assessment and qualifications

This apprenticeship will take a minimum of 12 months to complete and the duration will be subject to any previous experience.


The Competence element will be assessed in the workplace using evidence to build a portfolio.  You will have access to the college resources for reaearch and support.

The Konwledge element will be assessed during a course of study by attendance in College (or in the work place, if applicable) on a one day per month basis in the following areas:
•Principles of Developing Principles of Developing Creative and Cultural Ideas
•Understanding features of the Creative and Cultural Industry
•Understand how to support the planning of live events

and one of the following units:
•Awareness of Health & Safety in the Creative & Cultural sector
•Delivery of effective customer service
•Principles of keeping up to date with trends and developments within the Arts
•Principles of providing adminstrative services

A mixture of on and off the job training provides a variety of learning opportunities across the whole programme.

If you have achieved GCSE grade E+ in Maths, English & ICT, you may not need to complete the Functional Skills part fo the framework.

Additional costs and information
What could I do next?

On completion you may wish to progress onto the Level 3 Advanced Diploma in Cultural Heritage (QCF) and/or into employment within this sector.

Apprenticeships and Adult Education Funded Courses
The College’s Adult funded courses and apprenticeships prior to 1st May 2017 and apprenticeships with non-levy paying employers post 1st May 2017, are funded by the Education and Skills Funding Agency and part financed by the European Union through the European Social Fund (ESF). ESF supports activities to extend employment opportunities and develop a skilled workforce.