Level 3 Advanced Apprenticeship in Social Media and Digital Marketing
About this course

This qualification has been designed to meet both employer and individual demand for the knowledge, understanding and skills that are needed to use social media to promote business in today’s digital world. It is aimed at those working in ICT, marketing or a combination of the two, as well as those completing a Social Media Apprenticeship. It is 100% vocational.
You will learn many skills including the use of technologies and social networking for a business.
The qualification is divided into three pathways to suit your job role. They are:

• Technical
• Marketing
• Optional
The technical pathway is for those who are looking to develop the software behind Social Media. The marketing pathway is for those who use social media as a marketing tool for their business. The remaining optional pathway is for those who wish to take a mixture of software units alongside some in marketing. It is supported nationwide by employers.
The Advanced Apprenticeship course provides an alternative to a full time course for those seeking the benefits of employment and training together.

What will I learn?

What is included in the framework?

• Competence / Knowledge - (Level 3) Advanced Apprenticeship in Social Media and Digital Marketing
• Skills Element - Level 2 Functional Skills English 
• Skills Element - Level 2 Functional Skills Maths 
• Skills Element - level 2 Functional Skills ICT 
• Employment Rights and Responsibilities 
• Personal Learning & Thinking Skills


Entry requirements

Employers are looking to attract applicants who have a keen interest in social media and digital marketing.

They expect applicants to demonstrate a "can do" attitude and have basic numeracy, literacy and IT skills on which the Apprenticeship will build. All applicants will be required to complete initial assessments in Maths and English and ICT.

Study, assessment and qualifications

Method of Delivery

The Competence / Knowledge elements will be assessed in the workplace using evidence to build an e-portfolio. 

Functional Skills will generally be delivered at one of our Wiltshire College campuses. 

Additional costs and information


18 months

Apprenticeships and Adult Education Funded Courses
The College’s Adult funded courses and apprenticeships prior to 1st May 2017 and apprenticeships with non-levy paying employers post 1st May 2017, are funded by the Education and Skills Funding Agency and part financed by the European Union through the European Social Fund (ESF). ESF supports activities to extend employment opportunities and develop a skilled workforce.