Getting to Grips with Website Engine Optimisation
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About this course

This is an introductory one day course that will teach you the basics of Search Engine Optimisation for your own website including using Google Analytics, Webmaster Tools, Google My Business and simple online analytics tools. It is expected that students will be working on their own websites during the day.

Benefits of the course:

  • Using your knowledge of your own business and your customers will allow you to write effective page and SEO content that will allow your website to be found more easily by Google.

  • You will learn in a relaxed environment and be instructed by an experienced, qualified IT Tutor, and receive support and guidance at all times during the course.

  • At the end of this one day SEO course may like to attend the Introduction to Website Content Management Systems

What will I learn?

Objectives of the course:

  • You will have a sound working knowledge of what is meant by SEO. 

  •  You will learn how to analyse your website and those of your competitors.

  • You will learn how to create page and SEO specific content that will be found by your potential customers.

  • You will learn how to submit website sitemaps.

  • You will learn how to test your website for mobile friendly status.

  • You will explore how to sign up for Google Analytics, Webmaster Tools and Google My Business.

Entry requirements

There are no formal entry requirements for this course.

Study, assessment and qualifications

You will gain an Certificate of Attendance.

Additional costs and information

If you have any questions please contact BusinessDevelopment@Wiltshire.ac.uk or 0845 325 2235